Our team

Jennifer Perri, CEO of Swan Financial

Our stories give us the power to become the author of our past and future experiences and unleash our truth. Every woman has a story, and this one is mine.


When I was in my 20’s, I found myself engulfed in a volatile marriage marked by mental, emotional, and physical abuse. The relationship finally imploded, thankfully, but left me broken and my abuser imprisoned. At the time, I had no job, no child support, and limited resources to keep my family afloat. I did not know who to turn to for guidance or how to pick up the pieces of my life. I felt completely lost and isolated.

That was over 20 years ago. As painful as those dark days were, my divorce from my abuser ultimately saved my life in more ways than one. As I continued my journey to heal and find purpose, I felt led to help other women; a way to make my “mess” and make it my “message.” I wanted to become for other women the person I desperately needed but could not find. My experiences helped me turn my wounds into wisdom; I remain determined to help other women transition from trauma to triumph.


Through my work with my financial advising firm, I have been able to help hundreds of women manage their toughest seasons victoriously, such as their divorce, loss of a loved one, and career transitions. As a Transformational Life & Money Coach and through my "Smart Money Gal," platform, I help women find their financial confidence, reclaim their power, and write their own stories.


Women who encounter a life transition often get hit with a second wave of challenges: dealing with their finances. Perhaps you were in a relationship where someone else made all of the money decisions or maybe it is as simple as the fact that no one ever taught you how to leverage money as a means to find your path and walk with confidence and security.


No matter where you are in your journey, there is a good chance you feel isolated, confused, and overwhelmed. But here is the awesome news - you have the power, the ability, and the strength inside you to burn through your wreckage and turn your adversity into opportunity.


I am blessed to share that others in my community and across the world have honored my work and found value in my mission. Some of my accolades include: 2021-Inspiring Business Women to Watch-The Tycoon Magazine, 2013-2016, 2020 Women's Choice Award for Financial Advisors; Kentucky Colonel Award for civic leadership from the Commonwealth of Kentucky; 2013 Inductee into the National Academy of Best-Selling Authors; 2013 Acquisition International Financial Advisory Firm of the Year-USA; and multi-year award winner in the Best of Atlanta Business Hall of Fame from the city of Atlanta.


I have had the incredible opportunity to co-author a Best-Selling book with Jack Canfield, creator of the Chicken Soup for the Soul series. I have also been cited for my knowledge and have appeared on sources such as ABC, NBC, FOX, CBS, The Boston Globe, Newsweek, Fortune, and Forbes.


Money and financial confidence are cornerstones that can catapult success in every area of life: lifestyle, goals, relationships, and health. When we work together, change is possible - and it starts with you.


The Swan Financial Community of Partners

Cherish De La Cruz
de la cruz law, LLC

Practice Areas: Estate Planning, Elder Law, Small Business

 Consulting, Probate and Trust Administration. 

stephanie Wilson
stephanie wilson family law, llc

Practice Areas: Divorce, Post Divorce, Paternity & Legitimation, 

and Prenuptial Agreements. 


Dr. Deborah Wilder Ph.d.
Center for therapy and mediation

Services Provided: Divorce Consultation, Divorce Mediation, High Conflict Parenting, Individual & Couples Counseling, Pre-Marital Counseling, Family Counseling and Therapy. 

Damon Moore
The DL Moore Agency

Service Areas: Life Insurance, Auto & Home Insurance 

and Commercial Insurance. 

Victoria Archable
care patrol

Services Provided: Find safe & quality care for seniors in the Metropolitan Atlanta Area. One stop resource for families looking for assisted living communities, personal care home as well as Memory Care, Independent Living or In-Home Care Agencies. 

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